What does 'due diligence' mean in the context of serving alcohol?

The term 'due diligence' in the context of serving alcohol refers to the responsibility of servers and establishments to ensure that they are serving alcohol in a manner that complies with legal requirements and promotes safe consumption. This includes verifying the age of customers by checking identification, being aware of the effects of alcohol, and recognizing situations where customers may be overserved.

Taking responsibility for serving alcohol correctly means that the server is proactive in understanding and applying the laws related to alcohol service, training relevant staff, and implementing policies that prevent illegal sales, such as to minors or intoxicated individuals. This proactive approach helps protect the establishment from legal liabilities and ensures the safety of patrons, creating a responsible drinking culture.

Understanding ‘due diligence’ is essential for anyone involved in alcohol service because it serves as a guideline for best practices in order to reduce risks associated with alcohol consumption.